Joico Blonde Life Violet Shampoo 1L

You will never lose your cool with Blonde Life Violet Shampoo — a brilliant, brass-neutralising cleanser, free of SLS and SLES sulphates, that instantly banishes undesirable yellow tones so cool blondes stay nice and icy.

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Nourish and protect fragile blonde hair
• Rich lather gently cleanses hair

Directions: Apply to wet hair. Lather. Leave in for 1–3 minutes. Rinse and follow with Blonde Life Violet Conditioner. Use 2–3 times per week to maintain cool tones.